Beth Ditto Plus size Fashion Collection

Beth Ditto announced her first plus size fashion collection this month, being launched at her own website

This time ’round we get to see some exciting fashion elements nicely done from the singer of Gossip Youth. Being a rocker herself, her collection is heavily infused with the rock ‘n roll elements, at the same time some elegant everyday essentials can also be seen.

The most talked about piece from her collection is the Oversize Tee she collaborated with Jean Paul Gautier  and it has his signature bustier in graphic on it.

Many plus size models and bloggers are showcasing their take on how to style it,

and it’s an amazing start for her collection!

This Tee costs USD150.00 and generated great responses, as it’s something new we don’t get see everyday in the plus size fashion world.

Tess Holliday

And I can see that plus size customers are increasing willing to spend a bit more money on the product when it comes to the right items.

So, please marketers, don’t say that we cannot afford anything nice being plus size, and start making nice things for us already! 🙂

Source: Beth Ditto

Sera Lilly Curve

2015 is the most exciting year for plus size girls yet, as everyday, there are new brands sprung up and I can see the designs of plus size clothing keep improving and upgrading. Gone were the days when you can’t even find any decent clothes for a night out or a romantic date!

Today I am going to introduce to you a brand from New Zealand called Sera Lily Curve – founded by NZ fashion designer / blogger Sera Lilly (ig:Kiwicurves) and his brother Josh in April this year, whom I followed for quite sometime now. I was quite surprise that the brand has come together and already established in a short period of time, I basically watch her whole sourcing period to launching within half a year. It also shows how much they are passionate and experienced about this business ( a big plus point!)

Josh (Left) Sara Lilly (Right)

Moreover, never have I thought that one of the most fashion forward plus size brand is happening nearer to me than in the US, so I am very excited and cannot wait to try on some of their cute playful designs.

Here are a few looks I like the most from their latest collection

First and foremost, this co-ord is just fabulous, playful suit jacket with cape detail, in a tribal x Memphis style pattern. Who wants to stand out at a party or an event? get these!

If you want someone more romantic, like an outfit to go on a date on Saturday Afternoon, here you go. the look below is perfect for it. It’s casual yet ladylike, pair with some accessories and straw hat, you will look super cute and summery. I guess especially for Australia and New Zealand since it’s the summer over there. Denim and flowery patterns are trending at the moment so don’t miss it.


Feeling a bit lazy and want to go for dresses? This is my pick from their collection, as I like the off shoulder detail and the bold royal blue colour. I would wear some gladiator boots with it and a small chain clutch.


Last but not least, Sera Lilly already developed the accessories line to go with the collection. Personally I think these small bags are gorgeous and practical, they perfected the first compact yet well rounded collection of theirs. I cannot wait to see what’s next for this brand and I have super high hopes in it!



First size diverse fashion brand on earth is from Asia – PUNYUS プニュズ!!

“Naomi Watanabe’s new brand “PUNYUS” is launching in Spring 2014!I can’t believe this is happening! I am so happy to announce to my readers that the first SIZE DIVERSITY fashion brand has appeared on earth, and it’s not coming from the plus size evocative country US but JAPAN!What makes PUNYUS a size diversity brand instead of the usual plus size fashion is, of course, it doesn’t only specialise in plus size fashion. In fact, it doesn’t even use any words in its campaign to target certain audiences, they are trying to redefine one size fits all and expand its range.

In Punyus lookbook, you will see how the same dress or top being demonstrate on a straight size model and Naomi herself (she’s estimated to be a US size 14-16).

Punyus Naomi Watanabe
Punyus Naomi Watanabe

Now a little history of Naomi before I introduce the brand to you.
I am sure most of you have heard of the Japanese plus size magazine La Farfa, Naomi Watanabe is on the cover of every issue so far.


La farfa plus size fashion Magazine
La farfa plus size fashion Magazine

She is a public figure and a comedian, it helps to draw much of the positive feedback from the crowd as the brand launches. In Japan, they regonise talents and will look pass certain superficial aspect. Some men have publicly stated that Naomi is Kwaii (Cute) and has a large following. She has rose to fame in 2008 by imitating Beyonce in a funny way.

Going back to Punyus, it markets itself as the “Expandable size”, most clothes are baggy and can fit all and they will be carrying S(US0) – 6L(US18). Naomi is the producer of the brand and in an interview, she stated that all girls deserve to wear cute clothes and be happy, her message echos the body diversity community in the west, I feel like I have finally found a place nearer to home!


Plus size and DD+ Swimwear SS14 Round up

It’s the time of the year again when you are about to get your bikini/tankini/fatkini/one piece for the summer! Well at least for Asia since it’s getting hot in a week or so.Here are my top picks, I hope you can find what you are looking for. I haven’t decided on mine yet, but the ones I got last year was not satisfactory. I like my bra top very secure and wrap my boobs nicely but it was not the case.

I know that most brands haven’t released their swim collection yet, so we will see more later next month. For now, take a look at these. Also let me know any other nice swimwear out there you like which are not on this list 🙂
















Youtheary Khmer – SS14 – VIVA ColectionPreview

Youtheary Khmer
is a plus size contemporary fashion brand, by Cambodian Fashion Designer /
Model Theary Sim. Theary is constantly pushing the boundaries for plus size fashion and she’s about to launch her Spring Summer ’14 VIVA
collection on the 24th March.

Photo from
I had the honor to have a peek at her lookbook and I would like to share the news with my readers.


From AW13 Goth glamour to SS14  pastel x eclectic bright colours, Youtheary Khmer brings in a romantic breeze for the new season, with elements of sheer fabric, lacey crop tops, knee and floor length dresses.
Here below are my favorite picks.
The pieces I picked are quite the essentials, staple items for spring and summer.
I am totally into White at the moment, I can already think of many ways to style the lacey white crop top and the white denim jeans. 

Looking to expand the brand and its collection, YK is also launching a campaign on Donald Trump’s same day when the collection launches.
Visit today to show your support! 

individual designers need more support and funding so that we can see a
variety of plus size fashion brands in the market. I of course will
give all my support as Theary is one of the few Asians in the plus size
community and her brand definitely promotes cultural diversity.
Here I wish her a successful campaign.